Leadership League’s objective was to redesigned the website within existing CMS, refined copy structure and lighten all graphics to appeal to more diverse audience.

Our team developed brand book elements, defining the value proposition, clarifiing the company mission and services. I redesigned the website within existing CMS, refined copy structure using a color system and lighten graphics to appeal to more diverse audience.

CREATIVE SERVICES:
Graphic Standards Development,
Image Selection and Manipulation,
Coordinated communications with
copyrighter, programers, and CEO,
Copy Editing.

FORGED IN STEEL:
This annual event is a leadership seminar at Heinz Field with the Pittsburgh Steelers.
All promotional materials were required as well as event graphics and the seminar workbook.

ADDITIONAL SERVICES:
Strategic copy organization,
Event Promotional Graphics,
Art Direction to Photographer.

PURPOSE SPORT
I designed and produced the catalog for a new division of Leadership League: Purpose Sport, A Sport Asset Management Company.