Mindshape Metabolic, a division of Columbia Associates in Psychiatry in Arlington, Virginia started a new diet program, providing a delivered and medically based approach to achieve client weight loss goals. I worked with a physician, nutritionist and chef to create a targeted marketing plan for both traditional and social media.

Objective:
Reflect the fresh, local, easy elements of the service. Incorporate copy and
images showing unique qualities of the brand.

Service and Deliverables:

Branding & identity,
Front-end web design, Facebook ads,
Internal blog design,
Contract employee communications,
Multi-page brochure,
Vendor sourcing: print and packaging,
Set-up social media accounts,
HTML e-mail: template & content planning.

Unfortunately, with the departure of the chef, the project came to a halt and has yet to resume development for service launch.