“The new logo was revised to reflect the canopy of the stroller and much like the color palette, it is funky yet utilitarian – to keep branding smart, clean and simple”. ~ Mark Zehfuss, CEO.

2013 was a busy year for Baby Jogger. Through consumer research and brand analysis Baby Jogger launched a re-branding initiative to promote their growth in today’s juvenile products industry. I am proud to have won the logo design and managed the packaging re-design for this global brand. I was also responsible for the design and production of the 2014 consumer brochure and product catalog as well as web graphics, trade show graphics and various other visual communications.

“I believe we’ve captured the essence of Baby Jogger with our new branding. Simply put Baby Jogger is smart, green and different”. ~ Mark Zehfuss CEO